SkyLife’s founders saw how well known, almost traditional obstacles to relief agencies, timely delivery of food, water, shelter, and medicine thwarted initial disaster relief operations in Haiti in 2010. Lack of basic infrastructure and inability to get additional expatriate staff on the ground were immediate constraints; predation, lawlessness, and banditry were pervasive. 

SkyLife was formed to develop new systems to overcome these historical problems. SkyLife technology can mass distribute aid packs within hours after a disaster by overcoming terrain, weather, political and military obstacles in disaster zones.  Mass deployment of packs, dispersed by aircraft, reduces the risk of conflict while distributing the supplies to the right people at the right time, in an unclustered "micro delivery" pattern.

We developed a media kit along with two print campaign executions to create excitement and awareness for this new life-saving technology.